McDonalds?? Is this for real June 12, 2006
Posted by CamdenKiwi in : Environment, Politics , trackbackA site which appears to be affiliated with McDonalds talks about an interactive management game played within McDonalds which includes a climate change simulation. The effect of normal McDonalds policies always leads to a rapid end to the game in about 20 years time. The sad thing is that even when the participants know about the outcome, they continue to play for shortterm profit towards their own doom.
The conclusion reached by those running the game is that the only way to get McDonalds (or presumably, any similar large corporation) to really work in ways that might reduce global warming is by regulation. Once rules were put in place to prevent deforestation and reduce emmissions, players found ways to make a profit and have their businesses thrive.
The site claims to have split from its parent corporation because it could not make the board of McDonalds realise this.
I think this is a clever piece of activism, rather than the real thing, but it is an excellent way of describing the corporate responsibility dilemma. Even a company, or manager, who wants to consider climate change is driven to act in a normal, short-term profit maximising way, because everyone else is. Wouldn’t it be great if it really was McDonalds?
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